Miss Caurette

Miss Caurette is envisioned as a relaxed, Southern Mediterranean Regency label, crafted by its namesake designer. The concept given to the .ai included embroidered Napoleon bees and studio-shot imagery. I particularly liked the flash detail captured in some of the eyes.

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The brand took shape first, inspired by the discovery of a Maison du Mode on South Molton Street in Regency England during the early 1800s—a detail that immediately stood out. It was also on South Molton Street, at Browns in 2000, that I bought my first Marc Jacobs jacket and pitched my own collection to their sub-brand store, Browns Focus.

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I wanted Miss Caurette to feel like a predecessor to Browns, which for decades operated as one of London’s most influential boutiques. Starting small, it expanded into neighbouring spaces and introduced designers like Galliano, McQueen, and Marc Jacobs.

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The designs for Miss Caurette are presented as a wardrobe for relaxation, linking to the 21st century through the digital camera’s face-boxing detail. It’s a quiet nod to the intersection of fashion and technology.