Americans do it bigger. I wanted to include a few nods to America in the magazine. The Jefferson Chair is one, and the Philadelphia Reticule Company is the other. America played a significant role in Britain’s foreign policy during this period, and I imagined a Philadelphian maison du mode, inspired by the fashion imagery coming out of London and Paris, crafting something bold and different to carve its own place in the market.

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The branding evokes an unmistakable American spirit. The .ai-generated product and model styling are quirky, absurd, and full of fresh aesthetic energy.